“I NEED NEW CUSTOMERS”
Is that true?
It seems to be a no-brainer at first glance, but what’s your guarantee your new, hard-earned visitors won’t leave your retail store empty-handed?
Can you truly justify your additional advertising spendings? Or you’re just trying your luck?
What if the traffic counts are not the problem? Maybe your store attracts just enough traffic, but your visitors are in majority lookers, and many of them leave the store in less than 2 minutes? Ads will not help in that case.
Have you done everything to make sure your customers’ experience is at the maximum quality?
Perhaps your customers are not attracted enough by your salespeople, or the merchandise?
Maybe you need extra sales training, instead of new ads, generating unsustainable revenue at a questionable ROI?
TRACK YOUR PERFORMANCE
You need to know everything about your conversion rate. Without highest conversion rates there’s no point in burning more and more money on advertising.
You need to track the loyalty trend. There’s nothing more valuable than satisfied, loyal customers who will spread the word for free. You need to be able to see whether your buying customers are coming back, or you just keep paying for more and more new lookers-not-buyers.
The good news is: the retail performance tracking technology is now available.
4 STEPS TO RETAIL EXCELLENCE
- Track your retail performance.
- Identify problems.
- Solve problems.
- Enjoy sustainable revenue.