ABOUT HONEY ACCESS
We’re team of Poland-based wireless technologies experts, with strong scientific background, focused on delivering simple and effective solutions to help our customers in carrying their businesses.
Our main focus is traffic analytics for retail, and other industries (advertising companies, municipalities, transport authorities, etc.)
The history of our team starts in 2006, when we, then working in Javatech (2nd fastest growing software company in Eastern Europe at the time), launched bluAir, a Bluetooth proximity marketing platform, which has been used for marketing big brands like Nokia, Sony, Nike, National Geographics, as well as many small businesses.
Soon the list of customer grew to over 2000 in more than 60 countries, on all continents.
From Marketing to Tracking
We were working with several international partners, and one of them – in 2008 – was approached by the Dutch agency for innovation (TNO) to check if they can use our technology for estimating the number of people in crowds on big events (which is normally hard to do).
The concept has been proved successful, and we started the development of the totally new solution on the top of our marketing platform. Not only for the crowd control on big events, but also, and mainly, for delivering new metrics for retailers to measure their performance.
With already known principles for tracking and data processing, we’ve enhanced our equipment with Wi-Fi tracking, which increased the dataset by 200% at the time.
The product was successfully tested by several big brands worldwide (including large 100+ stores installations).
Now, when smartphones are used by nearly everyone, the technology is valid more than ever.